A Genie's Wisdom
A Fable of How a CEO Learned to Be a Marketing Genius

Jack Trout

"A Genie's Wisdom" will teach you: - How branding works - How to design a product strategy - How to get pricing right - How to conduct good research - How to choose and use logos

John Wiley & Sons, Inc., wydanie 2003.r
ISBN: 0-471-23608-X
Oprawa: Twarda z obwolutą