Business Expectations

Are you using technology to its fullest?
Bryan Bergeron, Jeffrey Blander

 

"Business Expectations" proposes that by viewing business practices as an alchemical process that moves a product along a continuum from magic toward gold, business leaders can make better decisions and increase their odds of successful market introduction.

 

 

John Wiley & Sons, Inc., wydanie 2002.r
ISBN: 0-471-20834-5
Oprawa: Twarda z obwolutą